Scooters reached out to me to create a stop-motion as their primary hero graphic to promote the launch of their new ordering feature on their mobile app. Working closely with their marketing team, I created 3 concepts initially sketched out in animatics. After choosing a direction, I narrowed down the visuals, props, and set design. Using their signature drink, the Iced Caramelicious, and screen captures from their app, I animated this short video to represent the ease and speed of ordering one of their menu items. Final delivery included various dimensions and file formats to fit their needs when they launched the campaign on Valentine's Day across their social, email, and website platforms.
Before and after of taking images captured in Dragonframe into Photoshop to clean up, color-correct, and create a hover effect.