To create a personable logo and brand centered around Italian cuisine and nostalgia. The owner of Viola's Pantry, Kristina Grappo, wanted to honor her roots as an Italian chef by capturing the playful and sassy nature of her grandmother (Viola herself). Viola taught Kristina how to be creative in the kitchen, showing her to ropes on what truly makes an authentic Italian dish.
The purpose of Viola's Pantry is to bring these Italian dishes to the table of her customers. Done so by creating small batch pastas, sauces, and sides which use only the freshest and locally sourced ingredients.
Inspired by Viola (Kristina's Italian grandmother) herself:
The three different logos proposed during the first phase of design: