The logo is a visual play what a mom-to-be sees when looking down at their baby bump. A smiling sun representing a new chapter of their life as a parent. And a color palette that’s neutral in tone to reflect the organic fabrics and “back to basics” vision of the brand.
![](https://cdn.myportfolio.com/05a016c689cc230414e3e2998adbb385/ab9c2aca-c976-4841-a108-7aed8a78cd22_rw_1920.png?h=e8932bc9e425ef03729a4b8328ccb173)
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