Occasionally, Patreon reaches out to artists of different crafts to recreate their "P" logo mark in the medium of their choosing. So, when they reached out to me to do just that, I choose stop-motion. 
The idea behind this specific stop-motion is centered on the creative industry's all-to-known term "Make it pop" -- leveraging that, and the target market for Patreon (being artists and creatives), as the visual for this video.