In this feature launch video, I art directed and styled the set with Edison Creative to create a split-screen effect. Each side was filmed separately and then aligned next to each-other in post. The man on the left is shown in a miserable state without using Blueprints, while the woman on the right is shown in a pleasant state because she's simplified her workflow by using Blueprints. Working with Edison, we broke the 4th wall by having the 2 sides interact with each-other towards the end of the video. See if you can spot it!